It’s likely that you have benefited from one. But, after hearing about them most people wonder: How does a freight broker work? There are a lot of logistics and organization involved in freight brokering, as well as marketing and potentially very expensive software. Not to mention the need for capital efficiency, dedication to the details and good business practices. Keep reading to learn more about how the whole process works.
The Crucial Link Between Factory and Transportation
The simplest way to explain freight broker work: is connecting manufacturing companies with carrier companies that do the trucking. At Interstate 48, we serve as the contact for manufacturers, customers, and transporters, working towards the result of an efficient transfer of goods from the manufacturer’s facility to store shelves.
Freight brokers do a lot of legwork. They need to match manufacturers and trucks keeping in mind different needs. Large brokers employ many well trained staff members. However, you can work with a very good small broker and get the same benefit. We happen to be a small broker and would advocate for small businesses.
Different Niches for freight broker work
Most freight broker companies have a marketing specialty. They also provide services necessary for a certain niche. As the saying goes: riches are in the niches. Either way one chooses to segment ones business, brokers need to make sure they know the niche well. Brokers need to make sure that the carriers they choose have equipment required to transport the freight.
For example, you would transport glass fixtures much differently than you would transport tons of durable fabric, like burlap. The overall goal is to establish a relationship with the carriers and manufacturers, so you can continue to work with both in the future.
Freight brokerages require a certain amount of equipment, hardware, and expensive software to run smoothly, so it is often recommended that newer companies do NOT invest heavily in becoming more established. Rely on us instead! The most crucial element of brokering freight is great communication. Companies not only need top-quality phone systems, computers, sofware and other technologies you’d often find in an office, but also need highly-trained and competent customer service reps and brokering agents. One call to Interstate 48 and an agent dedicated to transparency and stellar communication will handle your transportation from quote to timely delivery.